Yowie Lager Beer

King Valley Brewery required branding for a new craft beer 'Yowie Lager'. A Yowie is a creature of Australian folklore and is also a character from Aboriginal storytelling. While researching the history of the mythical Yowie in Australia, many old clippings from newspapers were found, detailing sightings of this mysterious creature. The die-cut label design was developed to simulate vintage posters and torn out news clippings. The label also features gold foiling and is complete with newspaper style typography.

To infinity and beyond!